
Great brands have strong identities. They know who they are and what they’re up to in the world. They’re loved by fans with little regard for their competition. Get the clarity and confidence that makes your brand iconic, creating the future you, and your followers want.
Baptist World Aid
BETTER WORLD
FOR ALL
Brightside Physio
ALL YOU
ALL IN
Building a brand can be challenging. Getting clarity on who you are, and who you should target is a stumbling block for many brands. The longer you leave it, the further away you get from realising your core purpose and building a brand culture to amplify it. This lack of clarity impacts your customer experience and dilutes your position in the market.
A brand’s identity—its story and standard, is the cornerstone of great brands. Everything flows from here. It shifts the way you do things to a new level, because you know what business you’re really in. It’s that intangible deeper meaning you make for your customers that creates super fans. It enables you to design a new category that makes you their only choice.

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What our clients are saying...
“Not only did NE PLUS ULTRA help me understand and connect with what I was trying to say and do on a gut level, they provided a context through imagery that clarified the content and made it easily accessible for those interacting with it. I am confident that NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“...NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”
“Trusting NE PLUS ULTRA had the greatest impact because they took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid. We felt that our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Baptist World Aid
“...We felt that our new brand helped us to recentre our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
“NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Seed Initiatives
“...They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
“Right back at the start of Brightside I had no reference points, no brand, no identity and a gaggle of truly terrible business names. It felt like I had just taken off on a giant business wave with a paddle pop stick as a surfboard. Grant from NPU was someone I knew could help guide me and (to stretch the analogy)—help build the surfboard and learn how to surf. He was patient enough to coach me through branding, visuals, colours, values, web presence and even interiors when my knowledge base was slim and my goals were large. I think of Grant as my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
Ben Hutton, Brightside Physio
“...my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
“We faced the challenge that our branding didn’t reflect who we truly were or where we were heading. With little differentiation in the market, potential clients were passing us by. Working with NE PLUS ULTRA allowed us to clarify our positioning and what truly matters to us. The result has energised both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. What's more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, Bedford
“What's more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
“We were targeting an international, discerning segment of buyers in a highly competitive space. We knew that our brand would be the key to setting us apart and communicating our values effectively which was so important. We needed a studio capable of creating a brand that could truly capture our vision.
The process with NE PLUS ULTRA provided the clarity and inspiration we needed to see what was possible—and the outcome exceeded all expectations.
We are immensely proud of our Alma Italia brand. Beyond its success as a creative identity, it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
Tim Surgenor, Entrepreneur
“We are immensely proud of our Alma Italia brand ... it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”

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