Case Study: Consumed

FREED TO CHOOSE

 

In a culture consumed by consumption, Consumed is an initiative to connect and create solutions that align spending choices with a bigger story.

What makes for a good life? From personal finance to advocacy and the caring for the planet, Consumed spearheads the faith movement to choose a better path.

A brand identity was required to launch the initiative and gather awareness. The brand needed speak to people engaged with contemporary culture and walk alongside those who sought to live more consciously as consumers, rather than using a confrontational or judgmental tone.

The logo mark tells the story of the initiative: our contemporary context is overwhelmed with choice, the heart chooses with values and desires – Consumed offers a better way with a visual check toward love, compassion, wisdom, stewardship and generosity.

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Made in Sydney, Australia on the traditional lands of the Cammeraygal people of the Eora nation

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NE PLUS ULTRA: The Latin phrase "ne plus ultra" literally means "no more beyond". It was said to be inscribed on the Pillars of Hercules at the Strait of Gibralter, warning to sailors not to travel beyond the edge of the known world. It's come to mean the highest point attainable, the peak of perfection, the ultimate.

That's what we want for your business, to enhance the lives of others by breaking out of your industry and setting a new standard. Not going where others have gone, but asking, "what business are we really in?", going beyond expectations, creating a proposition that's more valuable and meaningful to those we serve.