Brand Transformation is the step-by-step process to take your brand from directionless to focus, vision to realisation.
BrandTransformation.
Don’t compete.
Create.
Transform your brand with strategic clarity and engaging creative, and become the brand of choice.
Most organisations fail to stand apart because they’re perceived as having little meaningful value to their target audience.
Get
Clear.
Deeply
Connect.
Stand
Apart.
Brand not reflecting who you are or where you’re going? Get the clarity and confidence to shift to the next level and your culture with it.
Not cutting through? Trouble with traction? Discover who cares about your vision and create the future you both want.
Drowned out by the competition? Discover how to create your own category, stand apart, and be the brand of choice.
BrandTransformation.
Take our step-by-step path to build a strong foundation
and create a new future for your brand—
I Discover
Start with strategy. We diagnose and strengthen the pillars of your brand to create a strong foundation, turning confusion to clarity:
1. Know Purpose
2. Target Persona
3. Take Position
II Develop
A brand is not a commodity, so we develop your ultimate expression and differentiate your brand for meaning and connection:
4. Ignite Soul
5. Craft Story
6. Create Style
III Design
Amplify your position into an engaging experience to build your brand into your audiences’ hearts and minds for recall when it matters:
7. Align Assets
8. Expand Universe
9. Package Codes
Three Phases, Nine Steps
Here’s What You Get—
Brand
Workshop.
Put an end to misalignment, misunderstandings, and missing the mark—this one day intensive with your team gets everyone on the same page, with the clarity and insights for your next level.
We’ll get the key stakeholders in a room to run through the core pillars of iconic brands, and discuss what sort of future you want for yours.
This way, the clarity of the few can infect the rest of your culture, and be part of the process of developing and owning it for themselves.
Brand
Roadmap.
Once we’ve gone through the first two phases of the Transformation: Discover and Develop, this Roadmap document will be your strategic pathway. It distills key insights from the Brand Workshop and subsequent check-ins that will shape your brand foundation and your brand’s personality and style.
This is the blueprint for the new direction for your brand that will give you the clarity for decisions and your new direction.
Brand Assets +
Brand Book.
Lastly, we move into the Design phase.
Along with your Brand Assets, the Brand Book is your go to bible for your brand once created. It includes core brand statements and positioning, messaging, rules for typography, palette, logo with examples to launch your brand with united impact.
Hand off your Brand Book to contractors or team knowing you have a brand system that will keep your brand consistent to build trust while ushering in a new era.
“We faced the challenge that our branding didn’t reflect who we truly were or where we were heading. With little differentiation in the market, potential clients were passing us by. Working with NE PLUS ULTRA allowed us to clarify our positioning and what truly matters to us. The result has energised both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. What’s more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
—Steve Dixon, Bedford
Get on a call and begin your Brand Transformation today.
What our clients are saying...
“Not only did NE PLUS ULTRA help me understand and connect with what I was trying to say and do on a gut level, they provided a context through imagery that clarified the content and made it easily accessible for those interacting with it. I am confident that NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“...NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”
“Trusting NE PLUS ULTRA had the greatest impact because they took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid. We felt that our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Baptist World Aid
“...We felt that our new brand helped us to recentre our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
“NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Seed Initiatives
“...They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
“Right back at the start of Brightside I had no reference points, no brand, no identity and a gaggle of truly terrible business names. It felt like I had just taken off on a giant business wave with a paddle pop stick as a surfboard. Grant from NPU was someone I knew could help guide me and (to stretch the analogy)—help build the surfboard and learn how to surf. He was patient enough to coach me through branding, visuals, colours, values, web presence and even interiors when my knowledge base was slim and my goals were large. I think of Grant as my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
Ben Hutton, Brightside Physio
“...my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
“We faced the challenge that our branding didn’t reflect who we truly were or where we were heading. With little differentiation in the market, potential clients were passing us by. Working with NE PLUS ULTRA allowed us to clarify our positioning and what truly matters to us. The result has energised both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. What's more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, Bedford
“What's more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
“We were targeting an international, discerning segment of buyers in a highly competitive space. We knew that our brand would be the key to setting us apart and communicating our values effectively which was so important. We needed a studio capable of creating a brand that could truly capture our vision.
The process with NE PLUS ULTRA provided the clarity and inspiration we needed to see what was possible—and the outcome exceeded all expectations.
We are immensely proud of our Alma Italia brand. Beyond its success as a creative identity, it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
Tim Surgenor, Entrepreneur
“We are immensely proud of our Alma Italia brand ... it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
