Brand Transformation is the step-by-step process to take your brand from directionless to focus, vision to realisation.
BrandTransformation.
Don’t compete.
Create.
Get
Clear.
Lost your way? Feeling left behind? Get the clarity and confidence to shift to the next level and your culture with it.
Deeply
Connect.
Wrestling with relevance? Trouble with traction? Discover who cares about what you do and create super fans.
Stand
Apart.
Cornered by competition? Discover how to create your own category, stand apart, and be the brand of choice.
The path to your iconic brand and a new future.
1) Discover
Strengthen the key pillars of your brand, turn confusion to clarity:
Know Purpose
Target Persona
Take Position
2) Develop
Take a conventional expression into human connection:
Ignite Soul
Craft Story
Create Style
3) Design
Amplify your purpose and position into an engaging experience:
Align Assets
Expand Universe
Package Codes
BrandTransformation.
Three Phases, Nine Steps
Here’s What You Get—
Brand
Workshop.
Put an end to misalignment, misunderstandings, and missing the mark—this one day intensive with your team gets everyone on the same page, with the clarity and insights for your next level.
We’ll get the key stakeholders in a room to run through the core pillars of iconic brands, and discuss what sort of future you want for yours.
This way, the clarity of the few can infect the rest of your culture, and be part of the process of developing and owning it for themselves.
Brand
Roadmap.
Once we’ve gone through the first two phases of the Transformation: Discover and Develop, this Roadmap document will be your strategic pathway. It distills key insights from the Brand Workshop and subsequent check-ins that will shape your brand foundation and your brand’s personality and style.
This is the blueprint for the new direction for your brand that will give you the clarity for decisions and your new direction.
Brand Assets +
Brand Book.
Lastly, we move into the Design phase.
Along with your Brand Assets, the Brand Book is your go to bible for your brand once created. It includes core brand statements and positioning, messaging, rules for typography, palette, logo with examples to launch your brand with united impact.
Hand off your Brand Book to contractors or team knowing you have a brand system that will keep your brand consistent to build trust while ushering in a new era.
Our Brand Transformation is the step-by-step way to build a compelling brand and grow your following. Our process gets you out of overwhelm to focus as you align your mission and message; from being overlooked to overbooked; and from competition to category, as you position yourself without peer.
When you are aligned internally, and can express that core foundation externally in compelling ways, you can get on with making big things happen. No more confusion, forget the competition, just an inspiring and more dimensional brand to bring your mission and experience to life.
Get on a call and begin your Brand Transformation today.
What our clients are saying...
“Not only did NE PLUS ULTRA help me understand and connect with what I was trying to say and do on a gut level, they provided a context through imagery that clarified the content and made it easily accessible for those interacting with it. I am confident that NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“...significantly wider and deeper impact.”
“Trusting Grant had the greatest impact because he took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid. We felt that our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Baptist World Aid
“...increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture.”
"NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Seed Initiatives
“...two brands from scratch and we're super happy with the outcome.”
“Right back at the start of Brightside I had no reference points, no brand, no identity and a gaggle of truly terrible business names. It felt like I had just taken off on a giant business wave with a paddle pop stick as a surfboard. Grant from NPU was someone I knew could help guide me and (to stretch the analogy)—help build the surfboard and learn how to surf. He was patient enough to coach me through branding, visuals, colours, values, web presence and even interiors when my knowledge base was slim and my goals were large. I think of Grant as my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
Ben Hutton, Brightside Physio
“...from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
“We faced the challenge that our branding didn’t reflect who we truly were or where we were heading. With little differentiation in the market, potential clients were passing us by. Working with NE PLUS ULTRA allowed us to clarify our positioning and what truly matters to us. The result has energized both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. What's more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, Bedford
“The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
