NE PLUS ULTRA: The Latin phrase "ne plus ultra" literally means "no more beyond". It was said to be inscribed on the Pillars of Hercules at the Strait of Gibralter, warning to sailors not to travel beyond the edge of the known world. It's come to mean the highest point attainable, the peak of perfection, the ultimate.
That's what we want for your business, to enhance the lives of others by breaking out of your industry and setting a new standard. Not going where others have gone, but asking, "what business are we really in?", going beyond expectations, creating a proposition that's more valuable and meaningful to those we serve.
