The process for the brand and book began with the question: How do we want people to feel when experiencing Follow? The manifesto of the book is that life with God is not merely an intellectual pursuit, but an experience. It had a clear audience in mind, and a differentiated proposition. The vehicle of the message, the book, needed to visually support the message to itself be a statement of experience: we wanted readers to not only understand the book, but to feel it beyond words on a page from the moment they picked it up.

Space was created throughout for readers to ‘breathe’; a family of distinctive yet complimentary typefaces and colour palette for life and variety; photography was primarily shot with a mobile phone across three different countries to support the idea that everyday moments with God are what makes the life of discipleship.

The book is available through the follow.org.au website. An online course based on the book is also available.