Brand Next - NE PLUS ULTRA

As you scale, alignment drives momentum and impact.
Misalignment creates drag and friction—this is brand drift.

Don’t miss your moment…

“Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognised as one of the top five agencies in our segment in the U.S.”

“The result has energised both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. People are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”

“Our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”

Brand Next—

Take our step-by-step path to build a strong foundation
and create a new future for your brand.

Get Clear.

Brand Drift → Gain Clarity

Without clarity, there’s friction — inside and out. Misalignment leads to messy messaging, scattered decisions, and a brand that no longer fits.

This phase is about alignment. We explore your origins, the values drivers, your competitive and cultural context, and map how your brand is perceived — by your team, your loyalists, and your market. Then we distil the core DNA that defines who you are and what sets you apart.

You’ll walk away with:

Take Aim.

Market Confusion → Sharpened Position

Without focus, even great brands fade into the noise. When you’re unclear on who you’re for or what space you own, you waste energy — and lose traction.

This phase is about strategy. We define your ideal audience, distil your competitive edge, and position your brand with clarity and intent. Then we align your objectives — so every move has meaning.

You’ll walk away with:

Make Moves.

Blending In → Distinctly Disrupt

Brands that blend in chase trends. Brands that lead double down on who they are. When you express your DNA with bold consistency, you don’t just show up — you shake the category.

This phase is about execution.
We codify what makes your brand unmistakable into a system to express it with bold consistency across key touch points, turning alignment into category defining impact to be the clear market choice.

You’ll walk away with:

THREE PHASES, NINE STEPS—

Here’s what you’ll get.

Brand
Pathfinder.

Put an end to misalignment, miscommunication, and missing the mark.

This one-day intensive gets your key people in the room — aligned and equipped with the clarity to lead what’s next.

Together, we’ll unpack your brand’s core: where you’ve come from, what you stand for, where you’re headed, and how you’re perceived — inside and out. Through a collaborative, facilitated session, we uncover what matters.

When a few get clear, the whole culture shifts. This session helps your team shape and own the brand.

Brand
Plan.

Turn clarity into strategy.

The Brand Plan transforms what we uncover in the Pathfinder workshop into a focused, actionable roadmap. Built on classical marketing foundations, it defines who you’re for, how you’ll win, and what to prioritise in the year ahead.

We map your key audience segments, sharpen your positioning, and set clear brand objectives. Then we translate that into tactical choices and strategic focus — so your team, your leadership, and your investments all move as one.

It’s not just a strategy doc. It’s your brand’s operating system for the year ahead.

Brand
Pack.

Bring it to life — and keep it distinctive.

The Brand Book is your go-to guide for activating your brand with unity and impact. It captures your brand’s core: purpose, positioning, messaging, and distinctive codes — like your logo, palette, typography, and tone.

Real-world examples show how it all comes together, giving your team (and any creative partners) the tools to express the brand with confidence and consistency.

It’s more than a brand manual. It’s a system for building recognition, alignment, and lasting brand equity.

You’re the kind of founder, CEO, or brand leader who…

Let’s explore what your Brand New Future could look like.
Jump on a free strategic look at your brand today.

“Together, we created a brand that zigs where others zag — one that aligns deeply with who we are and what I want it to become. We’ve grown over 50% every year since starting together 3 years ago. And we are now 10 staff including 5 clinicians. It’s a brand I’m genuinely proud of (and one that’s making a difference).”

“Trusting NE PLUS ULTRA had the greatest impact because they took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid.”

“I am confident that NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”

“NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”

Jump on a free strategic look at your brand today.

hello@neplusultra.studio

Made in Sydney, Australia on the traditional lands of the Cammeraygal people of the Eora nation

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As you scale, alignment drives momentum and impact.Misalignment creates drag and friction—this is brand drift.

Your audience has grown — but they don’t “get” you anymore

You’ve got vision, but no throughline

Your visuals feel behind where the business is

Your messaging changes depending on who’s in the room

You struggle to lead with clarity and conviction

You’re culture is beginning to fragment and silo

Don’t miss your moment…

“Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognised as one of the top five agencies in our segment in the U.S.”

“Our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”

Brand Next—

Take our step-by-step path to build a strong foundationand create a new future for your brand.

Get Clear.

Brand Drift → Gain Clarity

Without clarity, there’s friction — inside and out. Misalignment leads to messy messaging, scattered decisions, and a brand that no longer fits.

This phase is about alignment. We explore your origins, the values drivers, your competitive and cultural context, and map how your brand is perceived — by your team, your loyalists, and your market. Then we distil the core DNA that defines who you are and what sets you apart.

You’ll walk away with:

A clear articulation of your purpose, values, and context

Insight into how your brand is seen by key audiences

A cohesive narrative your team can align with for scale

Take Aim.

Market Confusion → Sharpened Position

Without focus, even great brands fade into the noise. When you’re unclear on who you’re for or what space you own, you waste energy — and lose traction.

This phase is about strategy. We define your ideal audience, distil your competitive edge, and position your brand with clarity and intent. Then we align your objectives — so every move has meaning.

You’ll walk away with:

A clear picture of your most valuable audience

A sharp, differentiated positioning built on your DNA

Strategic brand objectives to guide decisions and growth

Make Moves.

Blending In → Distinctly Disrupt

Brands that blend in chase trends. Brands that lead double down on who they are. When you express your DNA with bold consistency, you don’t just show up — you shake the category.

This phase is about execution.We codify what makes your brand unmistakable into a system to express it with bold consistency across key touch points, turning alignment into category defining impact to be the clear market choice.

You’ll walk away with:

Distinctive brand codes that build recognition

A creative system rooted in your DNA

Tactical priorities to cut through and stay consistent

THREE PHASES, NINE STEPS—

Here’s what you’ll get.

BrandPathfinder.

Put an end to misalignment, miscommunication, and missing the mark.

This one-day intensive gets your key people in the room — aligned and equipped with the clarity to lead what’s next.

Together, we’ll unpack your brand’s core: where you’ve come from, what you stand for, where you’re headed, and how you’re perceived — inside and out. Through a collaborative, facilitated session, we uncover what matters.

When a few get clear, the whole culture shifts. This session helps your team shape and own the brand.

BrandPlan.

Turn clarity into strategy.

The Brand Plan transforms what we uncover in the Pathfinder workshop into a focused, actionable roadmap. Built on classical marketing foundations, it defines who you’re for, how you’ll win, and what to prioritise in the year ahead.

We map your key audience segments, sharpen your positioning, and set clear brand objectives. Then we translate that into tactical choices and strategic focus — so your team, your leadership, and your investments all move as one.

It’s not just a strategy doc. It’s your brand’s operating system for the year ahead.

BrandPack.

Bring it to life — and keep it distinctive.

The Brand Book is your go-to guide for activating your brand with unity and impact. It captures your brand’s core: purpose, positioning, messaging, and distinctive codes — like your logo, palette, typography, and tone.

Real-world examples show how it all comes together, giving your team (and any creative partners) the tools to express the brand with confidence and consistency.

It’s more than a brand manual. It’s a system for building recognition, alignment, and lasting brand equity.

You’re the kind of founder, CEO, or brand leader who…

Has built something powerful — but knows the brand’s holding it back

Wants to scale with intention, not default to ‘more of the same’

Sees brand as a lever for culture, strategy, and long-term growth

Is ready to make a statement — and back it with action

Let’s explore what your Brand New Future could look like.Jump on a free strategic look at your brand today.

“Trusting NE PLUS ULTRA had the greatest impact because they took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid.”

“I am confident that NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”

“NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”

As you scale, alignment drives momentum and impact.
Misalignment creates drag and friction—this is brand drift.

Take our step-by-step path to build a strong foundation
and create a new future for your brand.

This phase is about execution.
We codify what makes your brand unmistakable into a system to express it with bold consistency across key touch points, turning alignment into category defining impact to be the clear market choice.

Brand
Pathfinder.

Brand
Plan.

Brand
Pack.

Let’s explore what your Brand New Future could look like.
Jump on a free strategic look at your brand today.