You’ve evolved.
Build the brand
to match.
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When your brand lags behind your growth, the gap widens — between who you are and how you show up. Clarity fades. Friction builds. Impact is lost.
As you scale, alignment drives momentum and impact.
Misalignment creates drag and friction—this is brand drift.
Brand drift: If you’re here you’re likely feeling it.
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Your audience has grown — but they don’t “get” you anymore
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You’ve got vision, but no throughline
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Your visuals feel behind where the business is
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Your messaging changes depending on who’s in the room
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You struggle to lead with clarity and conviction
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Your culture is beginning to fragment and silo
Don’t miss your moment…
Realign your brand. Refocus your direction.
Reclaim your edge.
“Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognised as one of the top five agencies in our segment in the U.S.”
Tim Surgenor, Entrepreneur
“The result has energised both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. People are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, Bedford
“Our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Baptist World Aid
Brand Next is for brands that have outgrown who they were — and are ready to lead the category.
Brand Next—
The strategic infrastructure to build a Future-Leading Brand.
Unshakeable Identity
Unclear → Convicted
Without clarity, everything fractures. Teams tell different stories. Decisions escalate. Growth creates complexity instead of momentum.
This phase creates that alignment. We map how your brand is perceived, extract what’s working, and codify it into DNA your organization can execute from.
What becomes possible:
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Your team moves as one — one story, fewer escalations
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Culture has a throughline — new hires know what you stand for from day one
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Leadership gains conviction — you articulate what makes you different without rambling
Claimed Position
Stagnant → Strategic
The sharpest brands don’t chase everything — they own something. They know exactly who they’re for, what space they claim, and where they refuse to compete.
This phase gives you that clarity. We define your target, sharpen your positioning, and set objectives tied to real outcomes.
What becomes possible:
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Focus replaces scatter — you stop chasing everything and own something
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The plan earns trust — leadership sees strategy, not just spend
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Momentum compounds — clear direction makes every move build on the last
Unmistakable Presence
Outdated → Unmistakable
Brands that lead don’t blend in. They own distinctive codes that make them instantly recognisable. That’s not creative indulgence. That’s strategic infrastructure.
This phase builds what makes you unmistakable. A creative system rooted in your DNA that scales without you in every room.
What becomes possible:
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Recognition builds momentum — people spot you instantly, remember you longer
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Execution gets easier — your team knows how to bring the brand to life
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You own your space — while competitors blend in, you stand out and stay consistent
Brand Next builds Future-Leading Brands.
We help you rediscover your identity, refine your position, and bring it to life — from the inside out.
THREE PHASES, NINE STEPS—
Here’s what you’ll get.
Brand
Pathfinder.
Align your leadership. Uncover your DNA.
The clearest brands don’t invent who they are — they discover what’s already true and codify it.
Over 6-8 weeks, we conduct stakeholder interviews, customer research, and facilitated workshops to surface how your brand is perceived — by your team, your loyalists, your market. Then we extract the DNA already working and codify it into pillars your organisation can execute from.
When a few get clear, the whole culture shifts.
Brand
Plan.
Turn clarity into strategic direction.
The Brand Plan is where your DNA becomes strategy. We map your audience, sharpen your positioning, and set objectives that connect brand building to business outcomes.
Built on research-backed marketing principles, this becomes your operating system — the framework that guides targeting, investment, measurement, and growth.
It’s not a doc that sits in a folder. It’s how you make decisions.
Brand
Pack.
Give your team the system to execute with confidence.
The Brand Book captures everything — purpose, positioning, messaging, visual codes — and shows your team exactly how to bring it to life. Real examples. Clear guidelines. Built to scale.
We create the messaging frameworks, visual identity system, and application rules your team needs to express the brand consistently across every touchpoint.
It’s a system for building recognition, alignment, and equity as you grow.
The pattern is always the same.
Different sectors. Same inflection point. Same transformation.
When the brand finally matches the vision, everything accelerates.
Culture aligns. Opportunities multiply. Growth compounds.
You’ve grown. Has your brand kept up?
You’re the kind of founder, CEO, or brand leader who…
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Has built something powerful — but knows the brand’s holding it back
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Wants to scale with intention, not default to ‘more of the same’
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Sees brand as a lever for culture, strategy, and long-term growth
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Is ready to make a statement — and back it with action
Ready to build the brand that leads
your next chapter?
Let’s explore what your Brand New Future could look like.
“Together, we created a brand that zigs where others zag — one that aligns deeply with who we are and what I want it to become. We’ve grown over 50% every year since starting together 3 years ago. And we are now 10 staff including 5 clinicians. It’s a brand I’m genuinely proud of (and one that’s making a difference).”
Ben Hutton, Brightside Physio
“Trusting NE PLUS ULTRA had the greatest impact because they took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid.”
Rebecca Oates, Baptist World Aid
“I am confident that NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Seed Initiatives
Close the gap. Build what’s next.
Create your brand new future.
Jump on a free strategic look at your brand today.
