
BRAND NEW FUTURE
Realigning purpose-led brands from the inside out — so they scale with conviction and become remarkable.
Bedford
TRANSFORMING
EDUCATION
Baptist World Aid
BETTER WORLD
FOR ALL
You’ve evolved.
The brand hasn’t.
You’re scaling — hiring, expanding, building momentum.
But the brand still reflects where you started, not where you’re going.
When that happens, growth gets harder.
The message blurs. The culture drifts. The traction stalls.
We help purpose-led brands realign from the inside out — uncovering their true DNA and using it to build category-defining brands that don’t just stand out, but shift the conversation entirely.
Because when you show up as who you really are, you stop chasing the market. You change the game.
REALIGNED. REMEMBERED. REMARKABLE.
BRAND NEXT
Your next stage needs
a new standard.
Our flagship realignment program for scaling brands.
3 phases, 9 steps, 1 outcome: a brand that reflects who you really are and where you’re headed next.
This isn’t about reinventing. It’s about uncovering what’s true — and revitalising it with clarity, distinction, and conviction.
When your brand is rooted in its DNA, you’re no longer reacting to trends or chasing the market.
You’re shaping it.
You’re playing your own game.
What our clients are saying…
“Not only did NE PLUS ULTRA help me understand and connect with what I was trying to say and do on a gut level, they provided a context through imagery that clarified the content and made it easily accessible for those interacting with it. I am confident that NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“…NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”
“Trusting NE PLUS ULTRA had the greatest impact because they took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid. We felt that our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Baptist World Aid
“…We felt that our new brand helped us to recentre our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
“NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Seed Initiatives
“…They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
“At the beginning, I had no brand, no presence, and little idea where to start. Just a big vision and a lot of heart. Grant from NE PLUS ULTRA didn’t just help shape Brightside — he co-built it with me. Together, we created a brand that zigs where others zag — one that aligns deeply with who we are and what I want it to become. We’ve grown over 50% every year since starting together 3 years ago. And we are now 10 staff including 5 clinicians. It’s a brand I’m genuinely proud of (and one that’s making a difference).”
Ben Hutton, Brightside Physio
“We’ve grown over 50% every year since starting together 3 years ago. And we are now 10 staff including 5 clinicians. It’s a brand I’m genuinely proud of (and one that’s making a difference).”
“We faced the challenge that our branding didn’t reflect who we truly were or where we were heading. With little differentiation in the market, potential clients were passing us by. Working with NE PLUS ULTRA allowed us to clarify our positioning and what truly matters to us. The result has energised both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. What’s more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, Bedford
“What’s more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
“We were targeting an international, discerning segment of buyers in a highly competitive space. We knew that our brand would be the key to setting us apart and communicating our values effectively which was so important. We needed a studio capable of creating a brand that could truly capture our vision.
The process with NE PLUS ULTRA provided the clarity and inspiration we needed to see what was possible—and the outcome exceeded all expectations.
We are immensely proud of our Alma Italia brand. Beyond its success as a creative identity, it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
Tim Surgenor, Entrepreneur
“We are immensely proud of our Alma Italia brand … it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
BENEFITS OF BRAND.
Investing in brand is backed by research. Here are some highlights…
3x
faster growth
Brands that are known and known for something grow 3x faster.
Source: Kantar Brandz Studies, 2014–2020
70%
more sales
Brands with clear meaning contribute 70% more to sales.
Source: Kantar Brandz Meta-Analysis
3x
share of market
Brands that are meaningful, different, and salient gain 3x more market share.
Source: Kantar Brandz Studies, 2014–2020
37%
higher prices
Meaningfully different brands command 37% higher prices.
Source: Kantar Brandz, 2024
DNA made visible
We shape expression that’s honest, elevated, and culturally aware.
We believe in work that scales, signals who you really are, and shifts how your brand is perceived — in market, in culture, and in memory.
BUILT FROM THE
INSIDE OUT.

NE PLUS ULTRA is a Sydney-based brand studio working with ambitious, purpose-led organisations ready to grow with clarity and conviction.
We start at the source — with who you are, what you believe, and where you’re going.
From there, we shape brands that feel aligned, distinct, and impossible to ignore.
Because the strongest brands don’t follow the playbook —
they write their own rules.

BrandBlueprint.
The 1-Page
Brand Plan.
Your FREE
customisable guide to
building an iconic brand without
the big ad budget.
