BRAND NEW FUTURE
Realigning purpose-led brands from the inside out — so they scale with conviction and become remarkable.
Brightside
ALL YOU
ALL IN
Bedford
TRANSFORMING
EDUCATION
Baptist World Aid
BETTER WORLD
FOR ALL
You’ve evolved.
The brand hasn’t.
You’re scaling — hiring, expanding, building momentum. But the brand still reflects where you started, not where you’re going.
When that happens, growth gets harder. The message blurs. The culture drifts. The traction stalls.
We help purpose-led brands realign from the inside out — uncovering their true DNA and using it to build category-defining brands that don’t just stand out, but become world class.
Because when you show up as who you really are, you stop chasing the market. You change the game.
Realigned
Remembered
Remarkable
Ready to take your brand
to the next level?
Your next stage needs a new standard. Brand Next is our flagship realignment program for scaling brands.
3 phases, 9 steps, 1 outcome: a brand that reflects who you really are and where you’re headed next.
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Clarity on what you stand for
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Know what market wants
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Positioning for the long game
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Disrupt the market to stand out
From Our Clients
“I am confident NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“NE PLUS ULTRA took us to a place we could not have taken ourselves. …our new brand helped us to recentre our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Dir. of National Engagement, Baptist World Aid
“…They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Founder, Seed Initiatives
“We’ve grown over 50% every year since starting together 3 years ago. And we are now 10 staff including 5 clinicians. It’s a brand I’m genuinely proud of (and one that’s making a difference).”
Ben Hutton, Founder, Brightside Physio
“What’s more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, CEO, Bedford
“We are immensely proud of our Alma Italia brand … it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
Tim Surgenor, Entrepreneur
BENEFITS OF BRAND.
Investing in brand is backed by research. Here are some highlights…
3x
faster growth
Known brands also known for something grow 3x faster.
Source: Kantar Brandz Studies, 2014–2020
70%
more sales
Brands with clear meaning contribute 70% more to sales.
Source: Kantar Brandz Meta-Analysis
3x
share of market
Meaningful, different, and salient brands have 3x more market share.
Source: Kantar Brandz Studies, 2014–2020
37%
higher prices
Meaningful different brands command 37% higher prices.
Source: Kantar Brandz, 2024
DNA Disruption
The most powerful brands are built by owning who they are.
That’s why we start with uncovering your brand DNA and aligning it to the market you want to lead.
Then we turn that clarity into clear and distinct positioning that disrupts the market and shifts perception.
Here’s some examples how that comes to life.
BUILT FROM THE
INSIDE OUT.
NE PLUS ULTRA is a Sydney-based brand studio working with ambitious, purpose-led organisations ready to grow with clarity and conviction.
We start at the source — with who you are, what you believe, and where you’re going. From there, we shape brands that feel aligned, distinct, and impossible to ignore.
Because the strongest brands don’t follow the playbook — they write their own rules.
BrandBlueprint.
The 1-Page
Brand Plan.
Your FREE
customisable guide to
building an iconic brand without
the big ad budget.
hello@neplusultra.studio
Made in Sydney, Australia on the traditional lands of the Cammeraygal people of the Eora nation