BRAND STUDIO SYDNEY
Great brands have strong identities. They know who they are and what they’re up to in the world. They’re loved by fans and set apart from the competition. Get the strategy and creative that makes your brand the only choice, creating the future you, and your followers want.
Bedford
TRANSFORMING
EDUCATION
Baptist World Aid
BETTER WORLD
FOR ALL
Brightside Physio
ALL YOU
ALL IN
Is your brand holding you back?
Internal
Challenges
-
Siloed teams working in different directions
-
High staff turnover and culture-fit issues
-
Lost partnerships and missed growth opportunities
Competitive
Pressures
- Competitors capturing more market share
- Frequent need to lower prices to compete
- Limited brand recognition and differentiation
Customer
Disengagement
- High costs and effort required to engage customers
- Loyal customers switching to competing brands
- Low perceived value and generic reputation
Market Impact
& Visibility
- Low brand visibility and minimal market impact
- Difficulty meeting key targets and growth objectives
- Marketplace confusion around what your brand represents
Your brand is your company’s greatest asset.
Internal
Strengths
- Builds trust and loyalty, fostering a strong team culture and retention
- Clear, consistent identity and messaging align teams with shared goals
- Inspires employees, attracting purpose-driven talent
- Aligns employees with brand purpose, driving engagement and commitment
Competitive
Advantage
- Drives market advantage, standing apart with unique values
- Stays top-of-mind, attracting and retaining market share
- Differentiates with values beyond price and features
Customer Loyalty & Connection
- Reduces customer effort and cost, simplifying decision-making
- Commands premium pricing and customer preference
- Aligns with customer values, building brand loyalty and emotional connection
Market Stability
& Growth
- High brand equity drives stability and growth
- Adds substantial value to the business, enhancing market presence
- Resilient during downturns, increasing visibility and market share
BrandTransformation.
Next level
your brand.
Incongruent culture?
Trouble with traction?
Cornered by competition?
Get the Strategy + Creative
to shift your brand.
What our clients are saying...
“Not only did NE PLUS ULTRA help me understand and connect with what I was trying to say and do on a gut level, they provided a context through imagery that clarified the content and made it easily accessible for those interacting with it. I am confident that NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“...significantly wider and deeper impact.”
“Trusting Grant had the greatest impact because he took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid. We felt that our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Baptist World Aid
“...increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture.”
"NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Seed Initiatives
“...two brands from scratch and we're super happy with the outcome.”
“Right back at the start of Brightside I had no reference points, no brand, no identity and a gaggle of truly terrible business names. It felt like I had just taken off on a giant business wave with a paddle pop stick as a surfboard. Grant from NPU was someone I knew could help guide me and (to stretch the analogy)—help build the surfboard and learn how to surf. He was patient enough to coach me through branding, visuals, colours, values, web presence and even interiors when my knowledge base was slim and my goals were large. I think of Grant as my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
Ben Hutton, Brightside Physio
“...from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”
“We faced the challenge that our branding didn’t reflect who we truly were or where we were heading. With little differentiation in the market, potential clients were passing us by. Working with NE PLUS ULTRA allowed us to clarify our positioning and what truly matters to us. The result has energized both our team and board, giving us a renewed sense of clarity and confidence for the road ahead. What's more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, Bedford
“The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
BrandBlueprint.
The 1-Page
Brand Plan.
Your FREE
customisable guide to
building an iconic brand without
the big ad budget.
