BRAND DRIFT SCORECARD
How aligned is your brand with where the business is going?
10 questions. 2 minutes.
Be honest—this is for you, not us.
Score each statement from 1 to 5. Don't overthink it — your first instinct is usually right.
If five people on your team each gave a different answer, the brand isn't holding.
Brand isn't just how it looks. It's how you show up — and whether that opens doors before you've said a word.
If the brand still lives in your head, it's a bottleneck — not a system.
Most brands are designed for the business you were, not the business you've become.
If you're winning work despite your brand rather than because of it, that's drift.
A brand without strategy is just decoration. Strategy turns brand into a decision-making tool.
If you swapped your name onto a competitor's website and it still made sense, that's a problem.
A well-positioned brand is a filter. It pulls the right people in and lets the wrong ones self-select out.
When the brand carries the message, you stop selling and start being chosen.
The question behind every other question. Trust your gut on this one.
Please answer all 10 questions before scoring.
Want to know what's behind your score?
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